The ROLOIL Lubricating Oils Refinery was born from the entrepreneurial spirit and friendship of a group of engineers from the Milan Polytechnic.
They thus register the first patent, Special Applications of Aluminum Chloride in the Oil Market, and choose the production site in Castellar Guidobono (AL), which is located a few kilometers from Tortona and Volpedo, the birthplace of the famous painter Pellizza. A veritable village grew up around the factory, whose development is inextricably linked to ROL, as the villagers still call it.
THE INDUSTRY SECTOR
Roloil, after gaining an important reputation at workshops, also began its rise in the field of industrial machinery, thanks to innovative studies on surfactants and fiber processing aids.
AN ICONIC BRAND
By the 1960s, Roloil is now a brand well-known to all professionals in the industry, providing more and more auto repair shops with its distinctive products.
THE SALES NETWORK
The sales network, still a major corporate strength, is structured: thanks to a widespread presence throughout Italy, we are able to offer special proximity to the customer, especially to mechanics and garage owners.
MERGING WITH KUWAIT PETROLEUM INTERNATIONAL
Thanks to more than sixty years of virtuous management and technological breakthroughs, in the 1990s the international group Kuwait Petroleum International (KPI), one of the most important energy companies worldwide and already present in Italy with Q8 service stations, sensed Roloil’s unique potential and acquired it, changing the company’s name into Conqord Oil to celebrate the newborn concord between the two companies.
EXPERIENCE & INNOVATION
Growth becomes exponential: huge investments are made in the blending plant, a special line dedicated to Key-Accounts is created and the R&D structure is expanded, particularly in the Metal Working and Synthetic Products sectors.
Q8OILS ITALIA WAS BORN
In 2021 Roloil undergoes a major graphic makeover, as well as the company itself which changes its name to Q8Oils Italia: the logo changes, the packaging varies, and new channels are opened to promote the brand. Its deep identity, which has made it famous for more than eighty years, is not affected though but rather polished and placed in the spotlight, to find new dynamic and contemporary tools of telling its story and its world rich of values.